How To Use Packaging To Promote Eco-friendly Branding Efforts?

Eco-friendly brands are all the rage. It's good for everyone. Consumers have peace of mind, you meet demand, and the planet benefits. However, it's not enough to simply use eco-friendly packaging materials. You have to make it part of your core message to your audience.

 

Put eco-friendly branding front and center

American consumers are hungry for sustainable products and eco-friendly packaging options. The most important thing you can do is to advertise eco-friendly branding initiatives loud and clear on your packaging. Is it recyclable or reusable? Say so. But don't stop there. Provide statistics about your carbon impact, emissions reductions, how much less plastic you use in your packaging choices, or how it reduces our impact on landfills. If you use carbon-neutral or post-consumer recycled materials, tell them!

 Stand Up Pouches

Maximize your marketing space

If you have more space, it helps to spread your message. Packaging that puts small labels on large rigid bottles or water bottles can reduce the number of sustainable packaging messages. Rimless printed packaging like stand-up pouches not only gives you more space to inform consumers about your efforts, but more space to showcase your brand! Standing out is worth the effort.

 

If you're using cans, you also have a choice between heat shrink plastic sleeves or professional printing, and the difference in brand appeal is obvious. If you can get them in this market, then you can keep up with the top brands in terms of the quality and feel of the printed cans.

Paper Bag

Recyclable, reusable, biodegradable ...... in the most efficient way

Biodegradable and even compostable bioplastics are generating a lot of research and development interest. Some very cool options are emerging! However, it is always worth considering the requirements and practicalities of "environmentally friendly" packaging. In landfills, there is no sunlight or air to help the products biodegrade, essentially locking them in with all the other undecomposed waste. In contrast, recyclables are often a better choice. Flexible packaging, for example, is environmentally friendly because they have the least impact if they end up in a landfill (which some will, whether they are recyclable or not). They also greatly reduce emissions during shipping because they lay flat and flat! Choose the option that best suits your brand and audience.

 

Consider how your packaging affects shipping and storage

Of course, the material of the packaging itself is important, but it can also have a significant impact on the side effects of shipping and storage. Heavy, bulky packaging costs more to ship and requires more travel ...... which means more emissions. Worse, large rigid containers like detergent cans or 5-gallon plastic drums can take up a lot of space if they end up in a landfill instead of being recycled, which happens. That's why flexible packaging can be laid flat, transported and stored in a way that's more sustainable for the environment.